The most joyous moment in every person’s journey is the moment he or she is informed of becoming a Parent. Little do we know that by then the synapses between neurons have already begun in our child. In words we all understand better, the cells in the brain have started processing and transmitting information. Brain is the centre of all learning and experiences. Cognitive skills are core to processing the information that the child is exposed to. These skills can be improved upon with the help of practice and appropriate training.
SochGenie is an initiative to work on the cognitive skills of children above 4 years, the formative stage of brain in a child, and what better way than playing GAMES. Skills like Memory, Concentration, Attention Span, Decision Making and many more are worked upon to ensure a holistic development of the child.
What Problem Does It Solve?
With 13 Crore students in the Primary level of education (Grade 1 to 5) across India, 5 Crore are enrolled in private schools. Still 40% students in Grade 5 of private schools cannot read story, 60% cannot subtract, 54% cannot add! (Source: ASER 2014, FICCI-Ernst & Young Report, 2014)
As students progress through the education system, only 40% are EMPLOYABLE. Skills required; Learning Agility, Communication, Numerical & Logical ability, etc. – 81%, Domain Skills – 19% (Source: India Skills Report 2017)
Cognitive Skills remain the key gap identified across surveys for employability and these are the skills which are acquired at a much younger age during the primary level of growth in a child.
The depth of SochGenie is in its diverse range of behavioural skills that gets mapped. By bringing in the concept of Circles, SochGenie brings to the fore an element of social in the world of games.
A user could expect:
- Train your brain while having fun
- Enhance key cognitive skills for holistic development
- Get social with family and friends while playing
Current traction & Engagement
The venture is currently funded by Friends & Family. SochGenie boasts +6,500 installs as on January 12, 2017 with a 500% growth over the last 10 weeks. Also a 3 ½ minutes engagement of user per session.
Online user/prospect engagement through Q&A platform apart from digital mktg initiatives.
“While we will be adding to the number of levels and games, our focus would also be to engage the user through social aspect of gaming. We also plan to have a physical engagement with user at a later point.” Says Subrat
The Core Team
The Founder – Subrat Patra, comes with 15 years of experience in Strategy, Business Development, Planning, Operations and Business Excellence across Financial & IT Services domain.
Every child has the potential to excel in his or her own field of interest and SochGenie works towards laying a strong foundation for the same. We are making a humble start to redefine the learning experience in children through games. says Subrat Patra, Founder
Chief Consultant – Dr. Sujendra Prakash, a Psychologist with 30 years of experience in Teaching, Training, Professional Counselling, Research and Consultancy. Published over 40 Research & White Papers, consulted over 25 MNC’s / Corporates and 30 Institutes.
Tech Consultant – Tanuj Arora with 5 Years of experience in mobile & web technologies. Passionate coder with special liking for Games. Unity3D and Unreal engine provides him the kick.
Challenges & Opportunities
While pedagogical methods of learning continue to stay in the limelight, working on the fundamentals of learning is yet to be explored. Academics continue to rule the roost but skill enhancement focus at the early years is still in the nascent phase, especially in the INDIAN context and hence an early mover advantage. The concept being new, there is a huge catchment to have a play.
As most of the parents always keep exploring the opportunities of learning for their child, be it physical, academics, social or psychological. Dance, art, sports, music and other avenues help a child in overall development but the building blocks for success remain the key be it curriculars or extracurriculars.
Founder’s advice to budding startups?
Invest time, a lot of it, to identify the core offering and its potential before you actually begin.