India has now become the second largest country in term of the internet users. In the population of 1.3 billion, there are 450 million Internet users out of which 340 million are Mobile Internet users. According to statistics,2 out of 5 Indians use mobile internet.
The convenience in doing online shopping through mobile phones is attracting consumers and eCommerce retailers both. Consumers are glad that they don’t have to take extra efforts for going to physical market or connect to the internet via their laptops. At the same time, retailers are happy that they can increase their sales and number of target audience via Mobile Apps as well.