We keep on hearing the Digital Marketing Landscape is constantly evolving, and in 2019, don’t find yourself out of date using techniques and strategies that will hurt your efforts and cause a mass loss in your ROI. We take you through a quick rundown on the key digital marketing trends that will rule 2019.
1. Voice Search Becomes The New Norm
Let statistics do the talking first- ComScore estimates, 50% of all searches will be accomplished by voice search in 2020. Gartner predicts, by 2020, 30% of all searches will not use a screen. Google announced at I/O that 20% of all searches have voice intent. According to OC&C Strategy Consultants, by 2022, 55% of all US households will own a Smart Speaker (Amazon Alexa, Google Home, Sonos One etc.).
Quite staggering numbers isn’t it? But they make clear one thing – adapt or die! Have you optimized your website for voice search? If not, kickstart now, as this trend is here to stay, in fact, it will grow further as deeper investments are made into the field by companies across the world.
2. Rising Craze Of Live Videos
According to the Cisco Visual Networking Index (VNI) Complete forecast, by 2021, 80% of the world’s internet traffic will be video and the world will watch nearly 3 trillion minutes of Internet video every month.
Irrefutably, video is progressing rapidly and will reach new heights sooner than we think. In all that, one trend that’s catching up quickly is live videos. Cisco predicts, by 2021, live video usage will increase 15-fold and account for 13% of global internet traffic. Live streaming boosts audience engagement and retains viewers longer. Furthermore, if this tactic is combined with influencer marketing it could be really a big win for digital marketers. Why not, having a live stream with an influencer (a celebrity, athletic, musician, or new-gen social media influencers) who is interacting straight with comments is a massive draw for an audience.
3. AI Offers What Humans Cannot
While 2018, was the year of experimentation with Artificial Intelligence and Machine Learning applications, 2019 will be the year to get it right. Massive differentiators – think better trend analysis, intent-driven advertising, improved customer profiling, AI-powered Chatbots and sophisticated personalization strategies, the value of enhanced campaign predictability, improved productivity and higher customer satisfaction is becoming evident. AI-powered technologies are all set to take customer-centric marketing to a different level in 2019.
4. Social Media Will Continue To Rule
According to We are Social, there are 3.196 billion global social media users, which equates to 42% market penetration. These numbers are quite big to ignore – especially in the marketing world.
Conclusively, social media is becoming more and more embedded in people’s daily life. Hence, understanding the changes implemented in social networks is essential for every business. Social media has a huge impact, and if you haven’t given much thought it’s time you take social media handles really seriously and professionally.
5. Online Reputation Management Will Become Critical
Did you also know 45% of customers choose not to associate with a company only based on its online reputation? Google controls 74.54% of global desktop search traffic according to SmartInsights 2018 report. Hence, it important that brands should have ORM strategy in place. Have a tight monitoring on what people are talking about the brand online, sentiment analysis, social listening, monitoring brand ratings/ reviews, addressing negative reviews & so on.
6. Visual Search Is Gaining Quick Traction
Since 93% of consumers consider visuals to be the key deciding factor in a purchasing decision (Kissmetrics), visual search engines are gaining a lot of traction in the retail industry. Big brands like Google, Pinterest and Microsoft are hugely focusing on developing a stronger competitor in interactive SEO – Visual Search.
To get an edge on the competitors and draw customers and serve them with the most perfect product, marketers need to jump on the visual search trend in 2019.
Future Proof Yourself
2019 is going to be about better customer experience, creating valuable content and AI-powered technologies. Businesses who wish to ride the wave of success in 2019 need to include these strategies. Prepare to produce content that is custom and conversational for great engagement.
Guest Authored by Pawan Gupta, CEO at comezzo
What do you think of these upcoming trends? Would you like to add something to the list? Drop a mail at pawan(at)comezzo(dot)com or connect him at LinkedIn.
P.S. – Comezzo helps to tackle above challenges by providing Voice search optimized content for Alexa / Google Home, Online Reputation management, Social Media marketing, Chatbot implementation, Video production, Creatives & more.