Here Is How E-commerce Has Transformed The way Indian businesses Operate?

India is the second largest user-base which has an about 40% of its population on the internet: which means 450 million people (and still growing) with the expected reach around $64  billion by 2021, which clearly shows that it has transformed the way business is done in India. At the early stage, India’s e-commerce market…

Best Selling Products In India For An Online Business

Online Shopping has become the growing trend in India. According to Statista reports suggests that in 2020, over 329 million people in India are expected to buy goods and services online, up from 130.4 million in 2016. The number of both buyers and sellers are increasing daily by an enormous percentage. According to a reliable…

e-Commerce Potential In Indian Tier II and Tier III Cities

It was a gloomy day in Madikeri, Coorg district, about 270 kilometers from Bangalore. The narrow winding roads across coffee plantations are ubiquitous to this place as the clouds are to the sky. Ramesh, a 27 year old junior farmer is looking forward to next week to celebrate his mother’s birthday. But before the day…

Top 6 Video Ads On This Valentine’s Day! Of Course my fav too :)

Valentine’s Day is the second most popular card-sending holiday after Christmas. Approximately 150 million Valentine’s Day cards are exchanged annually. Every year on February 14th, couples across the globe exchange gifts, flowers, cards etc. Everyone in a relationship searches for a Valentine’s Day gift, therefore providing a great business opportunity for the brands to ride on the…

HRX Aims To Revolutionize The Fitness Scenario In India : Afsar Zaidi, CEO

HRX, India’s homegrown active wear by Hrithik Roshan and Exceed Entertainment, serves a combination of style and substance which is drawn from Hrithik Roshan and his lifelong dedication to achieve the fittest version of himself. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome…

6 Best Tips For Small Businesses To Create Brand Awareness

The world is moving towards digital and so are the businesses. The fact that consumers today research, validate and buy from this digital world is tempting enough for sellers to tap the opportunity. As a result, the digital landscape has become a crowded space, where sellers are clamouring to have their voices heard. And when…

What Convinces VCs To Invest In Your eCommerce Startup

It is a fascinating phase when budding entrepreneurs get a thorough epiphany about a business idea or a project. We spend hours and days, plotting and ideating and expanding our business concept (by now it is still in the embryonic stage). Post this, we conduct research online to scour existing competition. Then we gather people…

Coupons Sites Have Much More Data to Analyse Than e-Commerce Players

Ecommerce players, sellers/retailers/wholesalers, and marketplaces who sell products and services depend on a variety of metrics to analyse website visitors. Based on the most relevant KPIs (Key Performance Indicators), businesses form marketing and selling strategies to achieve higher sales when compared to sales from last year. According to Affirm, there are 5 metrics every ecommerce…